Music video on Youtube:
youtu.be/EZ9gNm4ruoo
“No Matter What” is a prime example of a serious problem that every artist in every medium faces. How do we know when something is finished or if it’s even worth sharing publicly?
The truth is: we don’t know. We just decide to share it. Or we don’t. It’s the decision that makes it complete. Everyone can chime in with their opinion. We can let our inner-critic or others’ opinions shelve our music, but in the end, it’s about our decision to call it done and put it out.
I started this song almost ten years ago when I was still living in Brooklyn, NY after graduating from The New School around 2013-2014. I had some rhymes on it that I wasn’t happy with at all, so it just sat there on an old hard drive. Years went by and one day I needed to find a missing file on that hard drive. Of course, when I listened to music that I hadn’t heard in so long, I become fascinated with it. That’s how I re-discovered this abandoned song. It’s like all the time that went by just made all my criticisms of it go away. All those things that I’m super critical of when I create something, end up not really mattering as much after so many years go by.
I was in love with the beat. It’s one of a few times in my music production where I feel like I achieved that classic hip-hop vibe that I love. I produce all my beats in Ableton. I layered breaks with drum sounds and put sounds from my visit to India into the melody and added some instrumentation.
Flash to 2020-2021. I copied the project onto my current drive and started buttoning up the production, completely scrapping the rhymes that were recorded already. I started focusing on the lyrics. I’ve always wanted to rhyme like this, just straight lyrical bars that aren’t about one thing. I’ve been swayed in other directions with songwriting in the past, but this one just really brought me back to what I love about hip-hop. I love just speaking my mind, boasting, and operating with pure confidence. I wrote and re-wrote the lyrics, re-recorded, second-guessed everything, mixed it, called it done, and then sent it over to the U.K. to my mastering engineer, Bob Macc. Bob has been mastering my music for almost ten years now. He said this might be his favorite tune of mine.
released January 21, 2022
Produced, written, recorded, and mixed by Jackson Whalan
Mastered by Bob Macc (Subvert Central Mastering)